Inspired by the studies of Eadweard Muybridge, pioneering stop-motion in photography in the late 1800s, this card is a complex paper-only mechanism that gives you the illusion of movement. No electronics, but just an optical effect. As you open the card, you magically discover Eric doing a 360-degree rotation.
The basic principle first appeared in England and France in the early 1900s. Here, it has been reimagined and enhanced for modern use and manufacturing technology.
Graphic design, concept and illustration by Adatte Design for Swiss watch designer Eric Giroud.
Printed and assembled in Italy in an edition of 250 pieces.